How often do we mindlessly scroll past the blurry, out-of-focus or plain uninteresting pictures on Instagram? And when was the last time you genuinely stopped to read a huge rant-turned-essay on Facebook? But you almost definitely paused to look at that colourful, sharp-looking image from a product you love.
We live in a digital age, where social media presence is becoming infinitely more important for businesses. And while there was once a time where a simple picture taken with an iPhone was enough, times are rapidly changing. Marketing and advertising is quickly becoming a race to the finish, as we plan out complex marketing campaigns and social media giveaway competitions. But at the heart of it all is a very simple yet vital thing - images.
The evidence is clear: a good, eye-catching image is the key to nailing social media marketing. Here are our top three tips for using photography to enhance sales:
- Post often. In order to generate sales, it’s important to keep your business at the front of your customer’s minds. What better way to do this than by posting on a regular basis? Instagram is a particularly useful tool for this. According to a survey conducted by Facebook IQ, 54% of people made a purchase either in the moment or after seeing a product on Instagram. What this translates to is simple: the more your customers see you on Instagram, the more likely they are to buy your product.
- Use images that represent your brand. Think back to the last time you saw a bad image on social media. Did it make you want to buy the product? The answer is probably not. Though not always a conscious thought, we automatically link bad imagery with bad service. You need images that represent your brand, whether this means fun, professionalism or minimalism. A picture speaks a thousand words.
- Ensure your images have variety. There’s nothing worse than having the same meal for dinner every day - after a while we need something different to keep us interested. The same can be said for imagery. Make sure you have variety in your images - change up the location, the models and the theme. Experiment with different colours, celebrate national holidays and include motion. Give your audience something fresh to look at, and they’ll reward you with their custom.
Just as you would hire a plumber to fix a leak in your kitchen sink, sometimes it’s easier to leave professional-looking images to - you guessed it - the professionals. Those Instagram likes your business relies on are just around the corner.