Flawsome! drinks turn imperfect fruit into perfect juice. Maciek Kacprzyk and Karina Sudenyte were inspired by their nan's tasty recipes to start saving imperfect fruit and transform it into perfectly crafted cold-pressed juice.
A trip to local farm opened the eyes of the founders to the food waste problem - specifically the devastating effect that excessive aesthetic standards imposed by supermarket have on the food we consume.
The challenges
To get their product noticed by supermarket buyers and direct B2C customers, Flawsome knew that they needed to execute a strong content marketing campaign - with good photography at it's heart. They found that they struggled in-house to find the time, skill and creative inspiration to create the high-quality images needed to run this campaign.
So they turned to We Should Create to ensure they received a steady stream of photographs of their juice - without having the drawbacks of finding and using a local freelance photographer.
The results
Flawsome enrolled in a 9 month content plan subscription which allowed them to regularly post high-quality imagery around 2 to 3 times per week. Each month after receiving imagery from We Should Create, they would use Later.com to schedule up social media posts across a range of social platforms.
Over the 9 months, We Should Create shot, edited and delivered 180 images - all shot in a variety of fun locations and with a diverse range of models.
