Deakin & Blue make transformational swimwear – in how they feel, how they look and how they are made. Deakin & Blue combine fabrics made from regenerated ocean waste, revolutionary production methods and a ground-breaking sizing system, to produce a set of garments showcased on a range of body shapes and sizes.
The challenges
Often, aiming to invoke a positive emotional response from an image is a great way to increase sales. For Deakin & Blue it's important that customers can visualise themselves wearing the swimwear in exciting locations. Deakin & Blue have a large number of collections, all of which change regularly - and so trying to post fresh, exciting imagery becomes a challenge.
The results
Deakin & Blue use We Should Create to not only increase the number of social media posts, but to showcase the collection variety on offer. Since using We Should Create, Deakin & Blue have consistently posted every day and received 50 high-quality product images.
